From 1990 to Today: a Brand Transformation

Founded in 1990 in Cairo, Amanda Enterprises has long been a trusted name in high-quality imported furniture for restaurants, cafés, gardens, and hotels across the Arab region. With decades of expertise and international offices in China, the company has grown into a key player in both indoor and outdoor hospitality furnishings. As the business evolved, the visual identity remained untouched—until now. The brand embarked on a much-needed redesign to better reflect its growth, modern outlook, and ongoing dedication to serving the region’s dynamic industry.